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THE SPIRITS BUSINESS  -  2007 BRAND CHAMPIONS

 

The March 2008 issue of ‘the Spirits Business’ – ‘the Drinks Business’ sister title, and the first international trade publication dedicated exclusively to spirits, features an extensive review of the top 2007 'million case' selling spirits brands in its ‘Brand Champions’ review, compiled by P.A.S.H. Beverage Research Limited.

The Brand Champions includes a listing of the Dominant International Brands that have displayed consistently high growth across a broad spectrum of markets.

The listing is based on brands that sell over 1 million cases annually; have achieved sales increases in every year; sell more than 20% outside their main market; and have a compound annual growth rate (CAGR) of more than 4.5%.  

  

BRAND

 OWNER

CATEGORY

2003

2007

CAGR (%)
Finlandia Brown-Forman

Vodka

1.62

2.75

14.14
Jaegermeister Mast-Jaegermeister AG

Bitters

3.78

6.30

13.62
Havana Club Pernod Ricard

Rum

1.86

3.00

12.69
Jameson Pernod Ricard

Irish Whiskey

1.58

2.48

11.93
Eristoff Bacardi

Vodka

1.10

1.70

11.50
Chivas Regal Pernod Ricard

Scotch Whisky

2.94

4.37

10.42
Martell Pernod Ricard

Cognac

1.09

1.61

10.24
Captain Morgan Diageo

Rum

5.60

7.80

8.64
Hennessy LVMH

Cognac

3.41

4.74

8.58
Johnnie Walker Diageo

Scotch Whisky

11.40

15.80

8.50
Fernet Branca Fratelli Branca Distillerie

Bitters

2.27

3.12

8.28
Jose Cuervo Cuervo International

Tequila

5.39

7.27

7.73
Absolut Pernod Ricard

Vodka

8.10

10.73

7.28
Jack Daniel's Brown-Forman

Tennessee Whiskey

7.05

9.33

7.26
Smirnoff Diageo

Vodka

18.70

24.30

6.77
Malibu Pernod Ricard

Liqueurs

2.80

3.63

6.71
Jim Beam Beam Global

Bourbon

5.10

6.14

4.75
 

All volume data in millions of 9-litre cases

For further information visit www.thedrinksbusiness.com.

 

 

Recently a well known CEO, when questioned about the status of his company commented: 'there are statistics and there are statistics'. Our aim is to provide the beverage industry with reliable data, value added market research and strategic analysis.Only open disclosure and criticism will substantially improve the detail and accuracy of the data available.

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